Lucia Sandonato starting from a socio-anthropological study, dissects the profession of the personal-shopper, while Nicoletta Romano defines the parameters of action of the PR, both within the fashion field and in that of art or consumer goods. Delia Trapani with the capsule “Ataraxia” starts from the literary reference of the novel “Little Women” by Louisa May Alcott, while the shots by Andres Juan Suarez are deductions of urban neo-realism. Finally Roberta Siringo in the Folding Fun jewelry capsule, traces in the fan an element of interconnection between East and West.